Faculties and Departments > Business Administration

Mass market

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munna99185:
Mass market is a company that sells affordably priced products that appeal to a wide variety of consumers. Mass market retailers are not necessarily known for selling durable, high-quality merchandise or for having exceptional customer service, but they do meet consumers' wants and needs, at reasonable prices. Examples of mass market retailers include big box stores such as Target, Sam's Club and Best Buy, as well as brands like Levi Strauss and Gap, and e-retailers like Amazon. Supermarket, drugstore, mass merchandise and warehouse chains, are all considered mass market retailers. [Source:http://www.investopedia.com/terms/m/mass-market-retailer.asp]


Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University

Jeta Majumder:
good to know...  :D

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