Rules of Writing a PRESS RELEASE

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Offline Shamim Ansary

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Rules of Writing a PRESS RELEASE
« on: June 16, 2010, 10:27:22 AM »
What is a Press Release?
A press release is a story or announcement written for distribution to news publishers (newspapers, television, radio, websites, etc).

How to write it:
Although press releases can be written and distributed by anyone, they tend to be the domain of publicists. For example, when a large company launches a new product, their public relations officer would compose a press release with the relevant details. They would have a list of media contacts and send the press release to all of them in the hope that at least some would use the story and help promote their product.

A press release can be thought of as a news story with an agenda. Whilst the story itself should be genuinely newsworthy, it may be carefully crafted to promote a particular business, organisation or point of view.
This tutorial shows you how to write a press release and get it published. The examples tend to assume you are writing for a newspaper or other printed media, but the same principles apply to any news media.
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Offline jafar_bre

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Re: Rules of Writing a PRESS RELEASE
« Reply #1 on: September 20, 2010, 03:24:20 AM »
               Rules for Writing a Release



Content
The content that you include in your release, as well as the way the release is written, will play an important role in the success of your news release.
Content Hints: Style
Answer the questions: who, what, where, when, and how.
Ensure that your writing is clear, concise, and without jargon.
Organize information from most important at the beginning through progressively less important information (the media may only use the first paragraph or two and they don't have time to wade through several paragraphs to get to the meat of the story!)
Write about yourself in the third person, using "he/she" rather than "I".
News releases are meant to be informational, not flowery or written like advertisements. Stick to the facts.
Content Hints: Headline
The headline should capture the reader's attention and is therefore very important. This may be the one factor that gets the reader to read the rest of the release. Here are some tips to help you create a catchy heading:
Alliteration: "Florist fashions fountain from flowers"
Use colons: "Wedding Flowers: A new look for an old custom"
Offer business or consumer tips: "Local florist offers tips on making Christmas wreathes"
Content Hints: Directing your news release
Ensure you think about the reader or viewership of the media you send the release to. Write for that audience. A large news or TV outlet is unlikely to be interested unless there is something truly unique about your business.
Research the media before you send out your release. See what kind of stories they air or publish.
When you write your release approach your subject as though you are a news reporter, emphasizing the news aspect and the facts.
When you send your release to a television or radio outlet keep in mind that there are two factors to be considered: sight and sound. You should therefore consider writing a different slant into each news release to appeal to the different kinds of media.
Content Hints: Tips to make your release more interesting
If you can support the fact that your event is the largest or first, for example, you can use these superlatives in your news release.
Use quotes and reactions.
Look for ways to sell your story: a new angle or detail may help. For example, think of the times you have seen a story about someone who graduated from a university. It doesn't happen, does it? Unless that person is a senior citizen or has ten children or suffers from a disability. Bring your unique angle into your news release.
Human interest aspects can sometimes be used to spark interest.
Format
Layout, formatting, and attention to detail are all important components of your release. Journalists are accustomed to a standardized news release format, and chances are good that this is not the time to do your own thing.
Formatting Hints: Layout
Use a minimum of one-inch margins on each side of the page, with the body of the text of your release centred on the page.
Double-space your press release.
Complete the paragraph on one page rather than carrying it over onto the next.
Use only one side of each sheet of paper.
Formatting Hints: Length
Make it short. Two pages is maximum, and one page is better.
Formatting Hints: Format
Do not use abbreviations or acronyms when you first refer to someone or something. Instead, spell out the full name - Home Improvement Services - and then put H.I.S. after it in brackets. The next time you refer to it you can say H.I.S.
When you use someone's name say: "Miss Jaonne Armstrong" the first time and then "Miss Armstrong" in further references.
Use the names of both the city and the province the first time you refer to a location.
When you mention a day use the date and year.
Type 'more' at the bottom of the page when there is more than one.
Presentation
You are sending your news release to busy journalists, where courtesy and presentation do make a difference.
Presentation Tips:
Keep the release neat and attractive ('easy on the eyes').
Use good quality paper.
Print the release on your company letterhead or special news release paper.
Proofread the release not once, but several times. Reading the release out loud will often help you find the mistakes you've missed; having someone else read over your release is even better.

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