Flank Defense Strategy

[Bipasha Matin]

Flank strategy suggests that it is not wise
for a company to only take measures protecting its present domain,
but also should take measures to protect its weaker front. In addition,
measures should also be there to develop a foundation, so that the
company may immediately counterattack its competitors if it faces so.
Flank defense strategy is neither a joking matter nor a company
should pursue it in a ‘wily nily way’. This rather requires serious
attention by the management in order to be successful. If a company
formulates flank defense strategy keeping in mind the short-term
perspective and without giving much thought, it may immediately
become useless by immediate further attacks by the competitors