The “ethical” business sense has led Daffodil to move into the private education sector with a view to serve the society through developing ICT and Education sector. Daffodil Group has tied up with NCC Education (UK) to provide quality ICT education locally. In 2002, Daffodil International University came into being when there were only a handful of private universities in Bangladesh. The fees are very reasonable, at about 40% of the most expensive private university which allowed disadvantaged rural students entry. Out of the regular 12000 students, 75% are from rural background. Traditionally, the highly competitive entrance examinations of the public universities did not allow a proportionate amount of rural students to get in. So, disadvantaged rural students should make an impact towards poverty alleviation in the rural areas.