Account-based marketing (ABM)
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Account-based marketing (ABM)
« on: October 24, 2014, 12:42:05 PM »
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Companies such as Bearing Point, HP, Kilroy Travels, Progress Software and Xerox are reported to be leading the way. [Source: wikipedia.com]


Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University

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