IKEA Hires First Children's Illustrator in Residence to Engage Kids

[shafayet]

IKEA Hires First Children's Illustrator in Residence to Engage Kids



IKEA has a charming idea to enchant kids with the idea of the family meal—hire a kids' book illustrator to spark their imaginations.
The Swedish furniture retailer's UK team tapped artist Sarah Horne as "illustrator-in-residence" in a first for the brand.
Its Wembley store in London invited her in to collaborate with kids on ways to bring fun back to the dinner table—part of the brand's commitment to make every meal a special occasion and enhance the quality of life at home.
See what happened below.