Is Your Brand Experience Strong Enough?

Author Topic: Is Your Brand Experience Strong Enough?  (Read 248 times)

Offline Shah Alam Kabir Pramanik

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Is Your Brand Experience Strong Enough?
« on: June 19, 2015, 11:50:19 AM »
Is Your Brand Experience Strong Enough?

When you're considering ways to enhance your brand experience, keep the following best practices in mind:
•   Be consistent across all media channels:
Example: JetBlue's "Wingman" resembles the familiar holographic displays installed in airports across the country. The "Wingman" image has been heavily promoted on Facebook and Twitter, which makes for a consistent cross-channel experience.
•   Embrace emerging technology:
Example: LMondelēz expects its startup partners to communicate with consumers through such emerging technologies as conductive ink on product packaging and mobile beacons. Brands should take a cue from the company and consider how novel technologies can be used to excite audiences and deliver value.
•   Think continuous engagement:
 In a digital environment overrun with content, ads, and your competition, creating a seamless and ongoing brand experience is crucial to success. Every interaction that a consumer has with your brand is an opportunity for improvement, and a chance to deliver an experience so positive it will propagate more of the same.

Offline Farhananoor

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Re: Is Your Brand Experience Strong Enough?
« Reply #1 on: July 09, 2015, 02:02:10 PM »
Nice post.