143Play Analytics for Gaming Industry

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Offline mhasan

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143Play Analytics for Gaming Industry
« on: June 20, 2015, 02:31:00 PM »
Player Analytics is a key component of running a game as a service, which is increasingly becoming a necessity for running a successful mobile gaming business. When you take closer look at large developerswho are successful in gaming industry, you find that they do three things really well:

•   Manage their business to revenue targets
•   Identify hot spots in their business metrics so they can continuously focus on the game updates that will drive the most impact
•   Use analytics to understand how players are progressing, spending, and churning

Small studios, including the makers of Zombie Highway 2 and Bombsquad, have already started to see the benefits and impact of Player Analytics on their business. 143Play wants to make these capabilities available to the entire developer community in home and abroad. For that purpose, 143Play Analytics provides the following benefits—
Set your target revenue in 143Play Analytics by choosing a daily goal
To help assess the health of your games business, 143Play Analytics enables you to select a daily in-app purchase revenue target and then assess how you are doing against that goal through the Target vs. Actual report presenting in a chart.

Ever wonder how your game’s performance stacks up against other games? 143Play Analytics tells you exactly how well you are doing compared to similar games in your category.
Track player retention by new user cohort
In the retention report, you can see the percentage of players that continued to play your game on the following seven days after installing your game.
See where players are spending their time and struggling
Measured by the number of achievements players have earned, the Player Progression funnel shows where your players are struggling and churning that helps you refine your game and, ultimately, improve retention. You can add more achievements to make progression tracking more precise.

Manage your in-game economy with the Sources and Sinks report
The Sources and Sinks report helps you balance your in-game economy by showing the relationship between how quickly players are earning or buying and using resources.
143Play is excited to present this new tool to Bangladeshi game developers. It will be available within a very short period of time. With the help of this tool, one can run and predict the future gaming industry very easily.
MM Hasan
Sr. Lecturer
Department of CSE
Daffodil International University
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