Using Social Media to Increase Brand Awareness:
Building strong brand depends on the brand awareness. Brand awareness can be increased with the help of social media. Using social media can be used for humanizing brand, driving traffic, gathering relevant insight and increasing brand awareness.
Here five tips are designed to guide for using social media to increase brand awareness:
• Provide a reason to believe. The problem with social networking sites like Facebook and Twitter is that you’re a little fish in a big pond. Users have millions of companies, brands, and pages they can follow. What’s going to make them engage with you? You have to give people a reason to engage with you, and a great way to do this is to host a giveaway or contest, or offer coupon codes and discounts. According to this blog post from PensXpress, “Promotion is the most important aspect of all the businesses. It is only through promotion you can make your product and services popular among the audiences. To boost the sales of the business it is necessary to promote the product and services in the right way.” Whatever you decide, make sure you’re adding value and providing a reason to believe in your brand.
• Narrow the focus. Unless you have unlimited resources and manpower, you’re not going to be capable of effectively targeting all social networking platforms. Even building a presence on each of the major sites like Facebook, Twitter, Pinterest, Instagram, LinkedIn, and YouTube is too much for most organizations. The best piece of advice is to narrow your focus and start with only two or three (likely Facebook and Twitter, or LinkedIn if you’re a B2B brand). You can then expand your reach over time as you begin to master each platform.
• Balance content. Many successful brands follow some variation of the popular 70/20/10 social media posting rule. This rule of thumb simply states that only a portion of the content you post should be outwardly promotional, while a healthy percentage should come from other relevant sources. This keeps you from appearing biased and positions your brand as a reliable resource for industry information.
• Directly engage with users. You shouldn’t talk at your social media followers, but instead directly engage with them. This means having actual conversations, asking questions, answering theirs, and addressing concerns. This is one of the best ways to humanize your brand and makes you “reachable” in consumers’ eyes.
• Tap into paid advertising. Finally, once you’ve built a solid social media presence, you may want to look into various paid social advertising options. Facebook’s advertising solutions are by far the best and allow you to hone in on particular target markets and drive more traffic to your pages.
