Creating a Unique Selling Proposition (USP) for Business:
In the today’s business world Unique Selling Proposition (USP) for Business is more popular and significant term. For achieving success and sustain in the competitive market creating USP (Unique Selling Proposition) may be used as critical success factors that will help you to success.
As you think about your new business, you must create a way to make your business stand out in the minds of potential customers/clients. And you must describe your products or services to make people want to come in and buy. You must create a Unique Selling Proposition (USP).
Ways to create USP: The most important thing
• To remember your customer about the "benefits, not features” of the product.
• Focus on benefits to your potential customers, not the great features you think are really cool.
• Focus on customer need want and demand: The technical aspects of your products are great, but your customers are more concerned with whether the product or service is what they need or want.
For example, if you are selling shoes, don't describe the way they were made, talk about how they will make the customer feel sexy, or comfortable. Focus on:
• How the product/service will solve a problem
• How this will change the person
• How the product/service will improve the person's life
Creating a USP is one of the most difficult parts of a business plan, but one of the most important. You will need to keep working on getting it right, so you know how to market your products or services.
