Positioning statement

[munna99185]

Positioning statement determines what place a brand (tangible good or service) should occupy in the consumer's mind compared to the competition. The model directs managers to determine the cognitive gap, locating "which functional benefit in a given category is most valued by consumers and least dominated by other brands." Positioning is also commonly known as mindshare marketing, the aim is to stake a claim to the cognitive association in consumers' minds, connecting the brand's trademark with the benefit claim as "simply, consistently and frequently as possible." [wikipedia]

Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University

[Shah Alam Kabir Pramanik]

Thanks for sharing

[JEWEL KUMAR ROY]

Thanks for sharing.