Unique Perceived Benefit (UPB)

[munna99185]

Unique Perceived Benefit (UPB) is a marketing concept that essentially consists of a customer-oriented product offer. Unique selling proposition (USP) is largely formulated from the seller's perspective. USP stems from product features. Instead of looking at the product from the seller's viewpoint, Unique Perceived Benefit (UPB) looks at the need from the customer's viewpoint.
[wikipedia]

Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University