Activity Stage Model
the process in which the various tasks that need to be done to more...
Actual Product
the tangible features of a product, including styling, quality level, features, brand name more...
Actual Response Rate
the number of orders received in response to a direct mail campaign; the more...
Actual Self
the concept, of self image, of what a person is now, as opposed more...
Ad Hoc Marketing Research
marketing research conducted in response to a specific, one-time-only need.
Adaptation Approach to Pricing
an approach in global marketing in which an organisation allows an affiliate or more...
Adapted Marketing Mix
in international marketing, a marketing strategy in which elements of the marketing program more...
Adaptive Control System
a system of marketing control which allows for changes to be made to more...
Adaptive Selling
a technique in selling which calls for the salesperson to adapt his or more...
Adaptive Strategies
domestic marketing tactics, plans and methods which have been altered to suit local more...
Adaptivising
a planning philosophy implying a firm's intention to continue to maintain, and expand, more...
Added Value
a planning philosophy implying a firm's intention to continue to maintain, and expand, more...
Administered Channel Arrangement
see Administered Vertical Marketing System.
Administered Prices
cost-oriented pricing in which a firm bases its prices on considerations within the more...
Administered Vertical Marketing System
a co-ordinated system of distribution channel organisation in which the flow of products more...
Adopter Category
the ranking into which adopters of a new product fall according to their more...
Adoption
the choice of one product over another.
Adoption Process
the series of stages, including awareness, interest, evaluation, trial and rejection or adoption, more...
Adoption Rate Determinants
factors which influence the rate of adoption of a new product.
Adoption Sequence
see Adoption Process.
Adoption of Innovation Curve
a normal distribution curve illustrating the fact that customers vary widely in their more...
Advance Australia Foundation
a partly government-funded organisation, established in 1979 as Project Australia, formed to promote more...
