Advertising Goal
a particular communication task to be accomplished with a specific target audience in more...
Advertising Impact
see Impact.
Advertising Institute of Australia
an association representing the interests of individuals within the advertising industry in Australia.
Advertising Media
outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc) more...
Advertising Medium
see Advertising Media.
Advertising Message
the central, underlying idea or theme within an advertisement.
Advertising Objective
the specific aim or intention of an advertisement (for example, to inform, to more...
Advertising Planning Process
the steps or stages taken in planning an advertising campaign; the steps include more...
Advertising Platform
the basic issues or selling points that a company wishes to have included more...
Advertising Research
research done to test the effectiveness of advertising; this may include the pre-testing more...
Advertising Site
Advertising Space
Advertising Speciality
any product or item, such as a pen or key-ring, which is imprinted more...
Advertising Standards Council
a body comprising representatives from the retail trade, trade unions, academics, advertising agencies more...
Advertising Target
the entire market, or some part of it, which a firm wishes to more...
Advertising Testing
Advertising Wearout
see Consumer Wearout.
Advertising-to-Editorial Ratio
the measure of the proportion of advertising space to editorial matter in a more...
Advertising-to-Marketing Ratio
a marketing control measure used to determine whether the amount spent on advertising more...
Advertising-to-Sales Ratio
a marketing control measure used to determine whether the amount spent on advertising more...
Advertising/Display Allowance
A form of trade sales promotion in which retailers are given a discount more...
Advertorial
an advertisement in which the advertiser expresses a point of view about a more...
