B2BStands for "Business to Business." A business that markets its products or services to other businesses. Source: SEMPO
B2CStand for "Business to Consumer." A business that markets its services or products to consumers. Source: SEMPO
baby boomThe period from the end of World War II until the early 1960s when the number of births increased significantly, resulting in a population surge characterized as "the baby boom generation."
back haul1. The rerouting of a freight shipment back over a route that it has completed. 2. The use of a firm's empty delivery equipment to haul back purchases of merchandise from suppliers who are located near customer destinations.
back order1. (retailing definition) A part of an order that the vendor has not filled on time and that the vendor intends to ship as soon as the goods in question are received, manufactured, or procured. 2. (physical distribution definition) An order not filled or shipped at time originally requested and "kept on the books" to be shipped later.
BackboneA high-speed line or series of connections that forms a large pathway within a network. The term is relative to the size of network it is serving. A Backbone in a small network would probably be much smaller than many non-Backbone lines in a large network. Source: Lazworld
backdoor selling1. Sales to ultimate consumers by wholesalers who hold themselves out to be sellers only to retailers. 2. A salesperson's practice of avoiding a purchasing agent by visiting departments in plants to obtain orders without authorization from the purchasing agent.
backgrounder sheetA brief review of an organization's history, mission, financial support, or other information provided to the media with other publicity materials in order to supply basic information that may be used in a news story. It is also known as a fact sheet.
back-haul provisionCurrent transportation regulation authorizes a freight allowance for customer pick up of specific commodities rather than delivered pricing. This provision often increases utilization of transportation capacity.
BacklinksBacklinks are incoming links to a webpage. Backlinks are important for search engine optimization (SEO) because some search engines, give more credit to websites that have a good number of quality backlinks. Sites with better backlink counts usually rank better in SERPs. Source: Lazworld
backward integrationRefer to "See Also" column to the right.
integration
backward vertical integrationRefer to "See Also" column to the right.
vertical integration
bait advertisingAn alluring but insincere offer to sell whereby the advertiser does not intend to sell the advertised product at the advertised price; the purpose is to increase customer traffic. It also is called bait and switch advertising.
bait and switchA deceptive sales practice whereby a low-priced product is advertised to lure customers to a store, where they are then induced to buy higher priced models by disparaging the less-expensive product.
bait and switch advertisingThe advertising of a product or service at an unusually low price with an intention to switch the customer to a higher priced item when the customer comes to the store to buy the advertised item. This practice is illegal if customers find it difficult or impossible to buy the advertised item.
bait advertising
balance of payments1. (economic definition) The difference between monetary transactions of one country with the rest of the world in a given time period. 2. (global marketing definition) A record of all the economic transactions between a country and the rest of the world. For the world as a whole, theoretically, imports must equal exports. The balance of payments can be divided into the so-called current account and capital account. The current account is for goods and services, the capital account is for money and investments.
