Contents of Marketing plan

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Offline Shah Alam Kabir Pramanik

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Contents of Marketing plan
« on: November 19, 2015, 06:46:15 PM »
Marketing Plan Contents/ contents of marketing plan
•   Executive Summary
•   Current marketing situation
•   Threat and opportunities analysis
•   Objectives and issues
•   Marketing strategy
•   Action program
•   Budgets
•   Controls