Challenges in Global Marketing/ Events and Trends Affecting Global Business

[Shah Alam Kabir Pramanik]

Challenges in Global Marketing/ Events and Trends Affecting Global Business

•   The rapid growth of the World Trade Organization and regional free trade areas
•   The trend toward the acceptance of the free market system among developing countries in Latin America, Asia, and Eastern Europe
•   The burgeoning impact of the Internet, mobile phones, and other global media on the dissolution of national borders
•   The mandate to properly manage the resources and global environment for the generations to come