Examples of Youth Marketing:
(1) Apple – When the iPod was first introduced, Apple ran a now legendary series of TV ads featuring black silhouettes dancing while listening to iPods. The ads made the iPod seem innovative, energetic, cool, and inherently youthful.
(2) Sony – The Walkman was developed after the chairman of Sony noticed how important music was to his teenage daughter. He realized that young people were clamoring for a way to take music with them everywhere.
(3) Virgin Mobile – Riffing on the idea of “The parent trap” Virgin created ads that encouraged teens to pester their parents to buy them more cell phone minutes. The ads were placed in magazines like CosmoGirl that cater to teens.
(4) Taco Bell – The fast food company appeals to a young, bar hopping crowd by keeping their restaurants open late and promoting the idea of a “fourth meal.”
(5) Wal-Mart – The retailer teamed up with pop star Miley Cyrus to introduce a line of clothing targeted at young girls.
(6) American Eagle – The clothing maker gave away free pairs of flip flops to incoming college freshmen.
(7) Red Bull – The energy drink maker produces games and mobile apps to encourage participation in their social media.
[source:
http://www.marketing-schools.org/types-of-marketing/youth-marketing.html#link2]
Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University
