What is Facebook marketing?

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Facebook marketing refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers. Facebook actively provides for this, allowing users to create individual profiles or business pages for companies, organizations, or any group attempting to develop a fan base for a product, service, or brand.

[source: http://www.marketing-schools.org/types-of-marketing/facebook-marketing.html]


Sayed Farrukh Ahmed
Assistant Professor
Faculty of Business & Economics
Daffodil International University