Attitude (ATT):
Attitude refers to “the degree to which a person has a favorable or unfavorable evaluation or appraisal of the behavior in question” (Ajzen, 1991). Attitude is the person’s favor or disfavor toward an action (Tonglet, Phillips and Read, 2004, Al-Nahdi, 2004, 2008). Attitude is defined as a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor (Ajzen and Fishbein, 1980). Attitude is also defined as the way individuals respond to and are disposed towards, an object (Yusliza and Ramayah, 2011). There is a strong and steady relationship between attitude and buying intention (Cronin and Taylor, 1992; Kim and Han, 2010; Gopi and Ramayah, 2007). Customers’ buying attitude stalwartly influence the buyers’ buying intention to purchase a apartment (Numraktrakul, Numraktrakul, Ngarmyarn and Panichpathom, 2012; Phungwong, 2010).Here the factor buying attitude is made of four items namely overall evaluation of Cultural changes (CABA) Population and urbanization pressures (PPABA); Land problem (SLAB); Raising prices levels (HPBBA).
Buying Intention (BI): Generally intention is an indication of a person’s readiness to perform a given behavior, and it is considered to be the immediate antecedent of behavior (Shen, 2009). Intention is an indication of a person's willingness to perform the behavior, and it is an immediate antecedent of behavior (Nahdi, Habib and Albodour, 2015). Intention is the dependent variable which is predicted by an independent variable namely attitude (Ajzen and Fishbein, 1980; Ajzen, 1991; Taylor and Todd, 1995; Han and Kim, 2010). Therefore, in the case of apartment purchasing the intention to purchase is an antecedent of a purchase decision (Numraktrakul, Ngarmyarn and Panichpathom, 2012; Phungwong, 2010). In this study the buying intention is measured with the help of three items Commitment to buy and recommendation status (CBA); Feel loyalty to buy (FLB); Buying an apartment will be wise decision (WDF). Many scholars have measured buying intention with the help of the aforesaid dimensions (Al-Nahdi, et al., 2015; Tan, 2013; Numraktrakul, et al., 2012; Phungwong, 2010; Houng, Chen andTsai, 2007).
