Marketing Promotions:
Promotional factor refers to the specific blend of advertising, sales promotion, public relation and direct marketing tools that firm uses to persuasively communicate value and build a relationship with the customers. The main objective of promotion is to inform, remind and persuade customers to purchase the products. Print media, electronic media, trade fair, personnel selling, sales promotions, public relations are the tools that are used by both public and private institutions to inform, remind and persuade their customers. But in this case the tools Word-of Mouth communication, recommendation status and personnel selling can play significant role to create awareness and persuasiveness among the customers towards the housing finance institutions. On December 24, 2016, five-day REHAB fair began in city to boost the sales of apartments. On September 29, 2015, three-day housing fair was arranged in Chittagong where 12 housing and financial institutions were going to arrange ‘Lifestyle property show’.
Besides products, prices and promotion another pivotal element of marketing mixes is distribution (place). As the financial institutions are high contact services institutions customers come to the services station to get desired products. So the institutions can develop personnel selling (appoint qualitative sales forces, company’s sales forces and presentations) to reach their markets and deliver their products to the target customers.
