Brand Architecture

Author Topic: Brand Architecture  (Read 288 times)

Offline Bipasha Matin

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Brand Architecture
« on: November 13, 2016, 02:46:45 PM »
How an organization structures and names the brands within its portfolio. There are three main types of brand architecture system: monolithic, where the corporate name is used on all products and services offered by the company; endorsed, where all sub-brands are linked to the corporate brand by means of either a verbal or visual endorsement; and freestanding, where the corporate brand operates merely as a holding company, and each product or service is individually branded for its target market.
Sabiha Matin Bipasha

Senior Lecturer
Department of Business Administration
Faculty of Business & Economics
Daffodil International University

Offline yahya

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Re: Brand Architecture
« Reply #1 on: November 30, 2016, 06:05:33 PM »
thank you!