Faculties and Departments > Business & Entrepreneurship

Difference Between Destination Branding and Destination Marketing

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Bipasha Matin:
Destination branding is about identifying the destination’s strongest and most competitively appealing assets in the eyes of its prospective visitors, building a story from these that makes the destination stand out above its competitors, and running this narrative consistently through all marketing communications.

The brand forms the basis of a destination’s marketing communications. Marketing tends to have become synonymous in the destination world with promotion.

    Destination branding is who you are;

    Destination marketing is how you communicate who you are.

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