Building a website is just the beginning of marketing your business on the internet. Retail stores advertise in many ways to get live customers to walk through the door. Your site is a cyber door and you still have to advertise to get customers to enter.
Social network sites like Facebook and Twitter are helpful in getting others to know what you have to offer and developing a community. Some call them gossip sites, but the truth is word of mouth advertising works. Facebook pages can be created with ease. The personal interaction with your clients and friends is invaluable. Keep your tweets informative and fun for your followers and you will see your customer base grow.
Get on top
When prospective customers are searching the internet for your product or service, it is important that your company appears at the top of the list. Improve your search engine ranking by using keywords that will match what the customer is looking for. There are several sites that can help you choose keywords that may help you get a higher rating with search engines, like Google Insights or Google AdWords Keyword Tool.
Start a Blog
Everyone is doing it; there are millions of sites on the web where you can do it too. You can set up a blog on your website or take advantage of other sites that allow open discussions. When you make comments and share ideas on other related business sites you are getting free publicity and increasing your search engine rank at the same time. Be sure to use your company name and keywords in your blog to increase your ratings.
Keep it fresh
Update your website often. Maintaining a website yourself can become overwhelming when you have a business to run. You can hire an outside web designer to build your site, but if you do, be sure you learn and understand the basics. You can save a lot of money if you do minor updates on your own. And who knows your business better than you?
Everyone is an expert at something. You are the pro when it comes to your business. Let others know how you can help them by writing articles and stories about your experiences. There are many article directories that are looking for quality work to publish. You can write about your topics, gain recognition with your peers and increase search ranking for free.