A manager is a person who is responsible for directing the efforts aimed at helping organizations achieve their goals with the best use of resources. C.S. George Says-‘a manager is who accomplishes objectives by directing the efforts of others.
In today's world managers are the most basic resource of any business enterprise. Managers are also the most expensive resource of a business. Modern society's aims and aspirations call for unprecedented co-operative effort. Our capacity to rebuild slums, to eliminate pollution, to give people an opportunity for self expression; to raise the standard of living and to achieve many other social and personal objectives depends on joint or co-operative activity.
The job of managers and management is to make such co-operative efforts function properly. Managers are required to convert disorganized resources of men, machines, materials and money in to a useful and productive enterprise. Managers conceive of the service, an organization can render, mobilize the required means of production, co-ordinate activities within and outside the organization; and above all, inspires people associated with the organization to work towards agreed common objectives. Managers therefore, are the driving or activating element of an organization.
