Faculties and Departments > Business & Entrepreneurship

A Prestige-Goods Strategy

(1/1)

Bipasha Matin:
This is quite a different strategy than the
previous ones. Here the attacker launches a superior quality product
compared to the market leader. The price that he charges is also
higher than the leader. The challenger continues charging the higher
price for quite some time and gradually reduces the price as he
captures a sizeable portion of the market.

Navigation

[0] Message Index