Social Media Tips
Look up any marketing trends from the 2010 and chances are social media is mentioned. Here are a few tips that could help you interact with prospects through these new mediums.
2. Start by listening to what people have to say about you.
3. Be interesting. Your fans/followers will dismiss you if you arenâ€™t.
4. Be quick to respond.
5. Be relevant.
6. Quality over quantity.
7. Mix up your content but ensure your brand message is consistent.
8. If the post isnâ€™t valuable to your fans/followers, donâ€™t post.
9. Authenticity goes a long ways.
10. Itâ€™s about networking.
11. Join the platforms relevant to your target market.
Five Ways to Strengthen your Brand at Tradeshows
You have more than likely spent a countless number of hours developing your companyâ€™s brand and image. Communicating this message is often integrated through your companyâ€™s logo, online presence, brochures, advertising, packaging, etc. Trade shows are often seen as an isolated event and are left out of the integration. However, tradeshows can serve as a powerful way to effectively communicate your brand and what image your company is trying to portray. Hereâ€™s how you do it.
1. Strategize. Take time prior to the trade show to determine the bestways to integrate your message into your trade show presence.
2. Differentiate. What makes your company stand out? Is it your outstanding customer service? Maybe itâ€™s your innovative product line? How can you reflect that point of differentiation in your booth?
3. Collaborate. Discuss with all of those involved on how to keep the brand image consistent over all communications. How has your outstanding customer service been communicated in the past?
4. Set Goals. Why are you at the tradeshow? What do you want your visitors to gain from visiting your booth? Are you launching a new product that you want to unveil? Design your booth around your goals. For example, if you want to show your visitors how innovative your new product is, set up a demo area.
5. Clearly Communicate. Donâ€™t let the design and message of the booth misrepresent your companyâ€™s brand.
Key to remember: your booth isnâ€™t for you; itâ€™s for the prospects you are trying to reach. Communicate and reinforce your brand image to turn the prospects you reach at the tradeshow into clients.