Motivation is the key to all learning. Lack of motivation is perhaps the biggest obstacle faced by teachers, counselors, school/college/university administrators, and parents. Behavioral problems in the classroom often, or always, seem to be linked to the lack of motivation. Intelligent students are often out-performed by the less bright students with high motivation. If a student is motivated enough, s/he can accomplish learning of any scale. Teachers of English can apply different techniques of motivation to students. We should discuss how motivation in the classroom can help students develop their potentials and make them learn English effectively.