Faculties and Departments > Tourism & Hospitality Management (THM)

Cultural Factors Affecting Museum Visit Behavior

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Shah Alam Kabir Pramanik:
Cultural: Culture is the set of values, beliefs, ideas, norms, art, morals, and customs that are transmitted and shared in a given society. Ordinarily people go to a museum to see the cultural elements of a given country or society. Museum provides information about life style of ancient civilization, customs, and human beliefs. Many past studies supported the significant influence of cultural factor on museum visit behavior (Rajesh, 2013; Ranjanthran & Mohammed, 2010; Niemela & Titta, 2010; Kelly, 2009; Williams, 2009; Morris, 2007; Falk, 1998).

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