Faculties and Departments > Tourism & Hospitality Management (THM)

Asthetic value: Museum Visit Behavior

(1/1)

Shah Alam Kabir Pramanik:
Aesthetic Values: People love beauty. Aesthetic value also forces visitors to visit museum. It is believed that visitors are mostly attracted with the high aesthetic value of the museums and its contents. Aesthetic values consist of three items exterior design, interior design, surrounding environment and infrastructure. Past literature supports the hypothesis that aesthetic value influence visitors to visit the destination (Morris, 2007).

Navigation

[0] Message Index