Blogging helps build a dynamic online presence for your Destination
The majority of Australian destination websites are two-dimensional. They feature regional information, events, search and booking functionality and never-ending lists of tourism product. Some feature an itinerary builder, or wish list functionality, which offers a little bit of interaction (but from my experience they don’t result in increased conversions), but none of these things are geared toward building a sense of place, or a desire to visit.
Blogs are a powerful vehicle in which destinations can tell their stories and build relationships with potential visitors, giving them a taste of the real experiences they could have whilst in region, rather than just ‘what to do’.
People can engage with blog posts. They can share blog posts with their friends and family on social media, and they can comment on the posts and engage with real people who live and breadth the destination – a strong selling point.
- See more at: http://tourismeschool.com/blogging-for-tourism-destinations/#sthash.XXWjEJrm.dpuf