Management Change Process:
Action research referees to a change process based on the systematic collection of data and then selection of a change action based on what the analyzed data indicate.
i) Diagnoses: The diagnosis is analogous to the physician’s search to final specifically what ails a patient. The action agent asks questions, interviews employees, review record and listen to the concern of employees.
ii.) Analysis: Diagnosis is followed by analysis what problems do people key in an? What patterns do these problems seem to take? the change agent synthesizes this information into primary concerns, problems areas and possible action.
iii) Feedback: requires sharing with employees what has been found from step one and two. The employees with the help of change agent develop action plans for bringing about any neeed change.
iv) Action: The employees and action agent carryout the specific actions to correct the problems that have been identified.
v) Evaluation: Using the initial data gathered as a benchmark, any subsequent change can be compared and evaluated.
Finally, action research is more fruitful than other model because it has systematic way to solve and identify the change.