Market - Follower Strategies:

[Shah Alam Kabir Pramanik]

Market - Follower Strategies: Calculon is plagued by market followers. Its
managers are always complaining about how they do all the work, only to
find their best ideas copied by others. Some of these competitors are worse
than others. Some imitate Calculon’s products but maintain their own
distinct company identity (Imitators). Others start with the products
Calculon develops and adapt them to fit specific market niches (Adapters).
However, there are companies that simply clone Calculon’s products, right
down to the design of their packaging (Cloners). There are even companies
that duplicate and sell Calculon products in Black Markets (i.e. Thailand and
India) through disreputable outlets (counterfeiter). [See page 244,
millennium Ed.]