Publics and types of publics???

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Offline Shah Alam Kabir Pramanik

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Publics and types of publics???
« on: April 01, 2017, 09:20:38 AM »
6. Publics: A public is any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives.
We can identify seven types of publics:
 Financial publics: This group influences the company’s ability to obtain funds. Banks, investment houses, and stockholders are the major financial publics.
 Media publics: This group carries news, features, and editorial opinion. It includes newspapers, magazines, and radio and television stations.
 Government publics: Management must take government developments into account. Marketers must often consult the company’s lawyers on issues of product safety, truth in advertising and other matters.
 Citizen-action publics: A company’s marketing decisions may be questioned by consumer organizations, environmental groups, minority groups and others. Its public relations department can help it stay in touch with consumer and citizen groups.
 Local publics: This group includes neighborhood residents and community organizations. Large companies usually appoint a community relations
officer to deal with the community, attend meetings, answer questions, and contribute to worthwhile causes.
 General publics: A company needs to be concerned about the general public’s attitude toward its products and activities. The public’s image of the company affects its buying.
 Internal publics: include workers, managers, volunteers, and the broad of directors.