Faculties and Departments > Business Administration
Strategic business unit (SBU)????
(1/1)
Shah Alam Kabir Pramanik:
Strategic business unit is a business unit comprising one or more products having a common market base whose manager has complete responsibility for integrating all functions into a strategy against an identifiable competitor.
According to Philip Kotler:
A Strategic Business Unit is a unit of the company that has a separate mission and objectives and that can be planned independently from other company business.
Navigation
[0] Message Index
Go to full version