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Market development:

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Shah Alam Kabir Pramanik:
Market development: is a growth strategy that involves entering new markets with existing products. . How? Identify new demographic or geographic markets. There are three approaches to develop the market:
1. Expand distribution channels. (Supermarket to retail store)
2. Sell in new locations. (New area or new segment)
3. Identify the potential users. (Person to office)
Example: You are selling products in BD, now you are entering INDIA.
You are selling to individual person, now you are trying to sell Office people.

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