Product development: Strategy

[Shah Alam Kabir Pramanik]

Product development: A strategy for company growth by offering modified or new products to current market segments. How? New styles, flavors, colors, or modified products.
Example : national introduced tomato ketchup, sauce ,

The intensive growth strategies could be to:
1. Develop new features.
2. Introduce new product (may even launch a new product for existing customer)
3. Develop different quality levels.
4. Improve the technology.