Marketing Objectives

[Shah Alam Kabir Pramanik]

I.   Marketing Objectives:  At first a firm has to define the objectives of setting price. In this process the following factors should be analyzed-

   Survival: In this case a firm should fix very low price for its survival instead of high Price. Here the firm’s survival is the main question.
   Maximizing Current Profit: In such the situation a firm only pays attention to the current turn over by avoiding firm’s long run benefit.
   Harvesting Investment: If a firm is willing to get back its investment very soon, then it can take such the strategy.
   Maximizing Market Share: To maximize market share a firm can take the low pricing strategy.
   Quality Leadership: If a company has a dream to retain the maximum quality of the product, then it considers such the factor.