Faculties and Departments > Business Administration

Cultural Knowledge

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Shah Alam Kabir Pramanik:
There are two kinds of knowledge about culture:

1. Factual knowledge
2. Imperative knowledge
 
1. Factual knowledge: Different meaning of colors, different tastes and other traits indigenous to a culture are facts that a marketer can anticipate study absorb.

2. Imperative knowledge: An ability to understand and to appreciate fully the haunches of different culture traits and patterns. So that culture sensitivity and tolerance is required.

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