What is marketing Plan???

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Offline Shah Alam Kabir Pramanik

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What is marketing Plan???
« on: April 15, 2017, 08:56:03 AM »
Marketing plan
A marketing plan is a written document that spells out the goals, strategies, and tactics which will be used to gain and maintain the competitive position and results that the company is seeking.
So, marketing plan is the combination of three things ----
   Goal
   Strategy
   Tactics