Faculties and Departments > Business Administration

Differentiation focus:

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Shah Alam Kabir Pramanik:
Differentiation focus: Differentiation focus, like cost focus, concentrates on a particular buyer group, product-line segment, or geographic market. In using differentiation focus, the company or business unit seeks differentiation in its target segment. This strategy is valued because of a belief that a company or a unit that focuses its efforts can serve its narrow strategic target more effectively than can its competition

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