Differentiation focus:

[Shah Alam Kabir Pramanik]

Differentiation focus: Differentiation focus, like cost focus, concentrates on a particular buyer group, product-line segment, or geographic market. In using differentiation focus, the company or business unit seeks differentiation in its target segment. This strategy is valued because of a belief that a company or a unit that focuses its efforts can serve its narrow strategic target more effectively than can its competition