Strategic group

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Offline Shah Alam Kabir Pramanik

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Strategic group
« on: April 15, 2017, 09:08:51 AM »
Strategic group
A strategic group is the group of firms in an industry following the same or similar strategy along the strategic dimensions. An industry could have only one strategic group if all the firms followed essentially the same strategy.
Strategic group forms by the following basis
a.   Target market
b.   Product