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Risks of focus

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Shah Alam Kabir Pramanik:
risks of focus

1. The focus strategy is imitated:
2. The target segment becomes structurally unattractive because
• Structure erodes.
• Demand disappears.
3. Broadly targeted competitors overwhelm the segment:
• The segment's differences from other segments narrow.
• The advantages of a broad line increase.
4. New focusers sub-segment the industry.

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