Faculties and Departments > Business Administration

Rapid Penetration:

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Shah Alam Kabir Pramanik:
Rapid Penetration: Launching the product at a low price and spending heavily on promotion. This strategy makes sense when the market is large, the market is unaware of the product, most buyers are price sensitive, competition is strong, unit manufacturing cost falls in company’s scale of production and company gains the benefit of experience.

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