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Characterstics of Business Market on the basis of nature of the buying unit

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Shah Alam Kabir Pramanik:
On the basis of nature of the buying unit:

1. More decision participants: Business purchases involve more buyers. In case of business buying process, they have to consider the price, quality, delivery date etc very highly. All the things may not be done by a single person.

2. More professional purchasing effort: Business buying is done by trained purchasing agents who spend their working lives learning how to buy better. Buying committees made up of technical experts and top management is in the buying of major goods.

azizur.bba:
Informative...

murshida:
nice

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