Faculties and Departments > Business Administration

Consumer Behavior is Multidisciplinary in Nature

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Shah Alam Kabir Pramanik:
Consumer behavior was a new field of study in the mid to late 1960s. It has no bright past history. The new discipline borrowed heavily from concepts developed in other scientific disciplines such as:1. Psychology2. Sociology3. Social psychology4. Cultural Anthropology5. Economics6. Marketing7. Statistics

Shakil Ahmad:
Informative

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