Marketers have also found ways to leverage predictive analytics and AI-based decision-making platforms to craft high-impact advertising campaigns across dozens of digital channels. Albert™, the world’s first AI-driven marketing platform, uses AI principles to autonomously purchase media, target specific audiences, and optimize campaigns across both paid and unpaid channels in real-time. Rather than crunching numbers — or even worse, outright guessing — advertisers simply set rules and parameters for Albert to follow, and he does the rest.
No human could ever parse through the large amounts of information modern companies are able to collect. The growth of big data across industries will continue to necessitate advanced artificial intelligence applications to drive valuable results.