It’s the sole reason social media exists, so we can connect with friends, family members, our favourite shows and brands. There’s no reason why your organisation can’t do the same. Strengthen the connection with your students and their parents which will result in building a better relationship.
There’s no better way to build a community when you literally have thousands of people ready to hear what you have to say. Social Media is a transparent way of reaching out to potential students and professionals who may want to become a part of your organisation.
You want to be generating conversation, sharing relevant news and stories which will be key to promoting your institution. Another pro to this is that it can help increase student retention, you’re speaking their language and making an attempt to engage with their form of communication.
Parents get a better view of the institution, live updates and a closer connection to the place they are sending their children. Social media offers a transparency in which you can streamline engagement and start participating in meaningful personal dialogue with current and future students/parents.