Which place branding initiatives (city, region, country or destination) impressed you the most in recent years, in terms of their originality, innovation and adherence to best practice?
That’s what we asked our virtual expert panel last month. Some impressive 31 place branding initiatives were mentioned, covering anything from Amsterdam in the Netherlands, to Wellington, New Zealand.
In this post, we present them to you, in alphabetical order, and tell you what makes them special and inspiring, according to our panelists.
Some place brand initiatives really struck a chord with our expert panel, considering the number of nominations they received. Those are Estonia and the Faroe Islands (especially the SheepView campaign), with Oslo, Luxembourg, Helsinki, Greater Copenhagen and The Hague all having received multiple nominations.
Source : https://placebrandobserver.com/31-inspiring-destination-marketing-campaigns-place-branding-examples/